14 February 2007
On the firefly platform
On Sunny Googe Street:
Alternate title: The First Noel.
Posted at 1:48 PM to Say What?
Very cute. I've seen that as a Christmas card in various ways but never with Google. Do you suppose someone just plain goofed? Pretty odd, if so. I'm going to put it on my blog too - and give you credit, of course! - cuz it's so strange. They've gotta have proofreaders, don't they???!!!!
Maybe they think the stem is L enough. (I don't.)
The Register (dot CO dot UK) had the same point and someone from Googe said that yes, the green stem was intended to be the L
What would be Extremely Cool would be if they acknowledged the Googeness by rendering it Googlle (with an extra L) tomorrow. Without explanation, of course.
...but did a violent hash smoker shake a chocolate machine?
My, my, they sigh.
"someone from Googe said that yes, the green stem was intended to be the L"
No way that stem comes across as an "L". They only get away with it here because you are 100% anticipating it. Someone goofed, and is now Covering Up.
But then... "The First Noel"? Shame. Shame.
Yes, Mel, it says:
"When you look at the logo, you may worry that we forgot our name overnight, skipped a letter, or have decided that "Googe" has a better ring to it. None of the above. I just know that those with true romance and poetry in their soul will see the subtlety immediately."
In other words, Google's telling us that the intelligent, honest, and otherwise virtuous will be able to see the Emperor's... uh, the "L".
No matter. It's bad typography, for reasons including:
• In the Google logo, none of the letters form a ligature (are connected). The strawberry, as they want you to accept it, is a ligature. (And it's a ligature "not found in nature" - I have never seen a "g" connected with an "L" in a non-script face such as Google uses.)
• The "g" is much larger than the "L", which would ordinarily not be the case.
• The "L" starts somewhere way above the baseline, for no good reason.
• The "L" appears exactly where we ordinarily see a serif on the "g".
These basic legibility factors tell the reader that this is no "L", but an extended serif on the "g". Google maintains otherwise. I'm telling you, they're evil.
Others singing the "Noel" chorus include:
The Merc News
Evereything & Anything
But ... It's Google. Do No Evil™ and all. They can't be wrong.
And to be honest, my first reaction when seeing it was "They forgot the L".