The sexiest flush you can get from a bottle. Innocent yet provocative, our ruby-tinted cheek and lip stain is kiss-proof color that looks naturally sheer and radiant.

In just one more sign of the stripperization of the Everywoman, Benefit's Benetint, conceived in the seventies for an exotic dancer to color lips and cheeks, is now also being sold at Sephora and elsewhere as a "kiss-proof and water-resistant" nipple tint. "Women want nipples to be pert and fresh-looking, and this shade makes them appear that way," Benefit spokeswoman Alison Haljun says. "For a long time, the idea of a ripe, rosy nipple has been considered appealing and alluring." But aren't the nipples usually undisplayed? "Even if you don't show it off, you know they're rosier and more perky," she says.