30 March 2007
OPUBCO and Griffin file for divorce
The Oklahoma Publishing Company has bought out Griffin Communications' share of NewsOK.com, which eventually will be operated solely by, and as a supplement to, the Oklahoman.
The phrase that pays is here:
"NewsOK.com has been a great strategic alliance for both companies for five-and-one-half years," said [David] Griffin. "But the opportunities online are changing rapidly and our business models must change accordingly."
No argument from his counterpart:
"Together, our staffs have built an award winning Web site that more Oklahomans use than any other media site in the state," [Oklahoman publisher] Thompson said. "But, the Internet has become more central to our core businesses and we realize that each of our strong brands need autonomy."
Certainly NewsOK.com was anomalous: you seldom see media joint ventures of this sort. (More common, but only slightly so, is the case of rival newspapers under a Joint Operating Agreement who have a common Web site, such as NWsource, run by the Seattle Times "representing the Seattle Post-Intelligencer.")
And I have to wonder if maybe KWTV was chafing a bit, given the heavy Web emphasis coming from the competition. At least they've retained the kwtv.com domain, which currently redirects to NewsOK; their new site will be launched next year.Posted at 11:42 AM to Soonerland