1 March 2007With a minimum of spinThe Oklahoman's Tricia Pemberton's daughters discover the Hula Hoop at Wal-Mart:
"Mom, look they're only $2.50. Can we get one pleeeease?"
Two dollars and 50 cents is cheap entertainment these days, so I said sure before they could beg for a movie or the latest CD. On the way out of the store, Emmitt, a greeter, stopped us. "I was working Phoenix, Arizona, in 1956 when the hula hoop first came in," he told us. "We sold about a thousand of those a day for four straight months." Emmitt was a little off on his chronology Wham-O (still the greatest corporate name in history) began selling the round plastic doomaflatchie in 1958 but I suspect he understood its world-changing nature. Unlike, for instance, the doofus board of Hudsucker Industries:
Board Member 1: What if you tire before it's done?
Board Member 2: Does it have rules? Board Member 3: Can more than one play? Board Member 4: What makes you think it's a game? Board Member 3: Is it a game? Board Member 5: Will it break? Board Member 6: It better break eventually! Board Member 2: Is there an object? Board Member 1: What if you tire before it's done? Board Member 5: Does it come with batteries? Board Member 4: We could charge extra for them. Board Member 7: Is it safe for toddlers? Board Member 3: How can you tell when you're finished? Board Member 2: How do you make it stop? Board Member 6: Is that a boy's model? Board Member 3: Can a parent assemble it? Board Member 5: Is there a larger model for the obese? Board Member 1: What if you tire before it's done? Board Member 8: What the hell is it? Geez. Even Alvin wanted one of them, and he was a farging chipmunk. One other thing: Wham-O's original hoop, forty-nine years ago, sold for a buck ninety-eight. Adjusted for inflation, this should be $13.92 today. And they say Wal-Mart is bad for us. Posted at 11:16 AM to Almost YogurtWal-Mart keeps the price down by having them made in sweatshops by impoverished bonobos chained to their workbenches by an oppressive government that eats their young. Posted by: McGehee at 11:44 AM on 1 March 2007Poor bonobos. During "speech contest" one year when I lived in Japan, one of the girls included a story about a "fula foop." Posted by: Dan at 9:48 PM on 1 March 2007 |