29 April 2007
A green card, as it were
The new Barclaycard "Breathe" is going after the environmentalist market in a big way:
Barclaycard Breathe is the only UK credit card to donate 50% of profit after tax to support carbon reduction projects in the UK and abroad. The card will be launched in Summer 2007 and we commit to donating at least £1million per year.
All donations will be sent to our independent environmental partner an organisation which guarantees to meet the new UK Government standards for carbon offsetting. It is responsible for ensuring the money is placed into reputable projects that help tackle global warming.
Customers can take advantage of low interest rates on public transport (rail and bus tickets) as well as selected environmentally friendly products and services.
Barclays will not offer Breathe in the States, at least at first; however, their recent acquisition of Juniper Bank gives them a toehold in the US credit-card market, and they may well opt to offer a similar package at a later date.
(Via Hippyshopper.)Posted at 9:25 AM to Common Cents