23 April 2007
How about just a little Hummer?
Hummer will build a smaller-than-H3 model for the 2010 model year, to be called (natch) the H4:
Hummer general manager Martin Walsh revealed that the H4 will be twinned with an upcoming compact General Motors platform, although he stopped short of saying which one it would be. "It will be another GM platform that will allow us to build a smaller vehicle," he says.
And, presumably, to offer non-Hummer variants under Chevrolet and/or GMC badges.
Will this Hummbaby sell? Walsh thinks so:
In the United States alone, Mr Walsh believes that a smaller vehicle line-up could add between 30,000 and 40,000 sales to the 70,000-odd units (split between 56,000 H3s and 14,000 H2s) Hummer shifted in 2006.
Brand DNA, of course, is vital, and since Hummers do basically two things well tackle serious off-road challenges, and annoy your neighbor with his-and-her Priuses the H4 will have a tough row to hoe.
(Via Autoblog.)Posted at 11:35 AM to Driver's Seat