18 May 2007
It may be a while before Chrysler, sprung from bondage, gets its mojo back, but at least they have their logo again: the Pentastar is apparently coming back.
There is historical precedent for this, too: Ford's blue oval with the name in script was considered old hat after WWII and eventually dropped from the vehicles altogether, only to be reinstated in 1976.
The Pentastar was apparenly the one good idea of Chrysler chair Lynn Townsend, who moved to install it on everything Chrysler-related circa 1963. In the 1990s, Dodge got a Ram badge, and the Pentastar appeared less often; after the Germans took over, it was suppressed, allegedly because it conflicted with the Mercedes-Benz star. (So much for that "merger of equals," huh?) There is, however, no plan to bring back Plymouth.
(Via Autoblog.)Posted at 7:06 AM to Driver's Seat