4 May 2007
Snooze on the march
The Hilton Garden Inn hotels are pushing something called the Garden Sleep System, a sort of superbed, billed as an order of magnitude better than what one usually finds in a hotel room.
The Hilton data suggests guests are indifferent to hotel bedding. When picking a hotel, 41 percent said they took bedding into consideration, "but it isn't a dealbreaker." One-third of the respondents said bedding wasn’t part of their decision at all. Only 24 percent described it as an "important" part of the selection.
To be honest, I never give it much thought at all, except for the choice between Queen and King. (I stay at about a dozen different hotels each year during the World Tours.) And anyway, there are other factors besides mere bedding:
Asked about the most important part of sleep experience at a hotel, few said it had anything to do with the bed. One-third said it was having a quiet room. Another third of the respondents said it was the room temperature. Bringing up the rear were the pillows (17 percent) the sheets (9 percent) and the covers (6 percent).
Hilton also mentioned that about 20 percent of men (they give no figures for women) sleep in the buff at their facilities, which may or may not explain the concern over sheets.
(Via Upgrade: Travel Better.)Posted at 10:30 AM to Dyssynergy