The Finch Formerly Known As Gold

8 June 2007

It's time to play Guess the Format

The sale of ABC Radio to Citadel is scheduled to close next week, and the FCC approved the deal on condition that Citadel spin off eleven radio stations. Two of them are in this market: KKWD (Wild 104.9) and KINB (La Indomable 105.3). The stations will be transferred to something called "The Last Bastion Station Trust," headed by Elliott Evers, and Mr Evers has been given his marching orders [link goes to a Microsoft Word file] as follows:

We [the FCC] will impose a condition requiring that Citadel Broadcasting's divestiture of the 11 stations to LBST pursuant to the Trust Application occur prior to or simultaneously with the consummation of Citadel Broadcasting's transfer of control. LBST is strongly encouraged to take reasonable steps to market the stations to any "eligible entity," which often includes businesses owned by women and minorities. LBST is further encouraged to consummate the sale of all of the stations within six months of the consummation date. If LBST is unable to do so, it must provide the Commission with a copy of the confidential report referenced in Section 4(g) of the Form of Trust Agreement submitted with the Trust Application. With that condition in place, we find that the proposed merger transaction complies with the Act and the Rules and serves the public interest, convenience, and necessity.

Not incidentally, the transfer will eliminate the need for Citadel's ongoing waiver of market-concentration rules to continue to operate Chisholm Trail Broadcasting's KQOB (Bob FM 96.9) under a local-marketing agreement.

So what happens to these two smallish stations? (And now you know why the Sports Animal was moved from 104.9 to 97.9, swapping with Wild, some months back.) Nothing, at first; but sooner or later, Evers is going to have to find buyers, and those buyers may not wish to maintain the existing formats, especially since both stations fall well into the bottom half of the local ratings.

In the meantime, if you're a minority or a female (or both), you are encouraged — "strongly," yet — to put in a bid.

Posted at 11:46 AM to Overmodulation

At one time, Wild had fairly good ratings. It's a shame that 104.9 broadcasts from 29th and MacArthur, because Russell Perry could use a good local FM signal. Who knows... Perhaps 104.9 reaches the NE side of town better than his 103.5 does anyway.

Posted by: Scooby214 at 4:19 PM on 8 June 2007

I think that 105.3 will be a difficult station to sell. If you go much farther East than NW Highway and Rockwell, the station only comes in well on car stereos. It's a shame that Mike Rogers and the crew couldn't get a bigger signal when they started 105.3 as "The Light 105.3 FM."

Posted by: Scooby214 at 4:23 PM on 8 June 2007

I think being bumped off 97.9 was bad for Wild; perhaps some of their audience thought they'd disappeared altogether. (The overlap between CHR/Rhythmic fans and rocket scientists is, I suspect, rather scant.)

My first thought on 105.3: it could be picked up by the owners of KZUE El Reno (La Tremenda, 1460 AM) and run as a simulcast thereof. I doubt the FCC would go for this, though. (Then again, the Telemundo TV network gets diversity points, and it's owned by NBC Universal fercrissake.)

Perry's KVSP reaches Lawton better than it does Oklahoma City; I'm sure he's given this matter some thought.

Posted by: CGHill at 6:11 PM on 8 June 2007

You've got a good idea for 105.3. shows it to have better coverage in El Reno and Yukon than in Oklahoma City.

Russell Perry would definitely have the diversity points!

I think part of the reason that Wild lost out when it moved to 104.9 is that 97.9 covers the city better than 104.9, in spite of the fact that both stations are 6,000 watts each.

Posted by: Scooby214 at 8:21 PM on 8 June 2007

In related news... WKY AM 930 is now broadcasting a robot countdown timer. Apparently, it is no longer simulcasting KINB 105.3 FM. I wonder if they plan to move The Sports Animal to 930... If so, I hope they don't drop the WKY calls! We already lost KOMA calls from 1520, I would hate to lose WKY calls from 930.

Any ideas of what will be to come?

Posted by: Scooby214 at 3:11 PM on 12 June 2007

So far as I can tell, there'd be no advantage to moving the Sports Animal; the 930 facility would provide no real coverage improvement. (Both 640 and 930 are directional at night, and the same general directions at that.)

Posted by: CGHill at 6:17 PM on 12 June 2007

In far NW Oklahoma City, you can tell a notable difference at night. 640 is only 1,000 watts at night. When I've been in Piedmont and far NW Oklahoma City at night, 1520 and 930 are the only strong AM stations. Even out in El Reno, 640 isn't as strong as 930 at night. Since 97.9 isn't all that strong out west, 930 could really give them some added Sports Animal coverage.

Posted by: Scooby214 at 6:53 PM on 12 June 2007

How far west do you want to go? The Sports Animal has local outlets in Elk City and Woodward.

Posted by: CGHill at 7:11 PM on 12 June 2007

I'm truly guessing as to the thought of Citadel using 930 for the Sports Animal. I hope they can find something else useful for the frequency, and that they don't drop the WKY calls.

If you listen to the countdown for a few moments, you will hear the robot make various comments, such as quoting President Clinton in reference to his scandals.

I'm sorry if it appeared that I was arguing with you in regards to the 640 signal vs the 930 signal. I truly enjoy reading your posts on a daily basis.

Posted by: Scooby214 at 7:23 PM on 12 June 2007

Well, since between the two of us we have exactly zero Certain Knowledge about what's actually going to happen, almost anything is going to look like an argument.

Posted by: CGHill at 7:56 PM on 12 June 2007

I first found your site a few years ago when I was researching some radio information. I really appreciate when you do pass on what you learn. :)

Posted by: Scooby214 at 8:02 PM on 12 June 2007

One semiregular at has declared (relatively declaratively, at that) that 930 will be the new Sports Animal. (Thread here.)

Posted by: CGHill at 6:37 PM on 14 June 2007