14 June 2007
Which one's Pink?
Why, the girl, silly:
Not so long ago, pink was a colour reserved for little girls. It was the colour of Barbie and bubblegum, of plastic tat that parents were pestered into buying, of pre-teen bedrooms and pocket-money accessories.
Then, suddenly, it was everywhere and being targeted at grown women. Next month, for instance, sees the launch of Fly Pink, a "boutique airline designed especially for women" which plans to operate from Liverpool's John Lennon airport. The airline will offer flights to Paris for "shopping breaks" in customised pink planes, and, to complete the experience, will also provide pink champagne and complementary manicures before take-off.
Fly Pink is making massive assumptions about women, and forget that not all women like pink, or manicures, or shopping breaks in Paris. How can we expect the rest of society to stop stereotyping women if we can't even stop stereotyping ourselves?
Hey, I live in a pink house, and not one of Mellencamp's either.Posted at 1:29 PM to Almost Yogurt