26 September 2007
Unlike most magazines that are signing off forever, Stuff actually bannered it on the cover: OUR LAST ISSUE! Then again, they knew about it way in advance. Here's the opening of the Editor's Letter:
After eight years outside the mother ship, Stuff is returning from whence [sic] it came and will henceforth be a part of the Maxim nation as a special section inside America's favorite men's magazine. Long ago we were born from the loins of Maxim as a gear section and spun out into this crazy world, where we rocketed to success as the No. 2 men's lifestyle magazine in the country. Well, like an old cowboy, we've defeated all of our foes, and now it's time to hang up our spurs and hit the hot tub. Lord knows we deserve it!
For those wondering why I know this: Back in the spring of '05, they started sending me Stuff for no reason I could determine; I hadn't actually ordered it or anything, nor was it a substitute for something else that had been put out of its misery. They continued to send it for two whole years; on the basis that well, I was at least looking at the pictures, I sent in a one-year renewal, which, apparently, will now be fulfilled with Maxim. And I suppose that it's in some way useful for me to know what (and whom) guys one-third my age lust after.Posted at 1:00 PM to Almost Yogurt