21 September 2007
Dave's not here (yet)
If you're looking for Dave, look toward the United Kingdom:
TV channel UKTV G2, which shows cult comedy and game shows aimed at young men, is to be rebranded Dave.
UKTV says the new name is based on the idea that "everyone knows a bloke called Dave".
The head of Dave, Steven North, said: "Changing the channel name to Dave enables us to create a strong and noisy personality for the channel that immediately aligns us with our core 16-34 male audience."
Which, I suppose, explains Spike TV in the States, and suggests a few other changes:
Feel free to add to this list.Posted at 2:41 PM to Almost Yogurt