The Finch Formerly Known As Gold

21 September 2007

Dave's not here (yet)

If you're looking for Dave, look toward the United Kingdom:

TV channel UKTV G2, which shows cult comedy and game shows aimed at young men, is to be rebranded Dave.

UKTV says the new name is based on the idea that "everyone knows a bloke called Dave".

The head of Dave, Steven North, said: "Changing the channel name to Dave enables us to create a strong and noisy personality for the channel that immediately aligns us with our core 16-34 male audience."

Which, I suppose, explains Spike TV in the States, and suggests a few other changes:

  • MTV: Beavis
  • Fox News Channel: Roger
  • Lifetime: Camille
  • ESPN: Barry
  • ESPN2: Larry
  • Fox Sports: Garry
  • Trinity: Jerry
  • HGTV: Sherry
  • CNN: Kerry
  • Animal Planet: Hairy
  • MSNBC: Uriah
  • BBC America: Basil
  • G4: Megatron

Feel free to add to this list.

Posted at 2:41 PM to Almost Yogurt


SciFi: Rod (Serling)

Posted by: McGehee at 3:37 PM on 21 September 2007

Logo: Liberace

Posted by: Jeffro at 9:01 PM on 21 September 2007

MTV: Dude.

Posted by: Andrea Harris at 9:22 AM on 22 September 2007

ESPN Classic should be Larry, ESPN should be Darryl and ESPN2 should be the other brother Darryl.

Posted by: unimpressed at 11:50 AM on 22 September 2007

CSPAN: Beavis
CSPAN2: Butthead
CMT: Joe-Bob
HGTV: Martha
Game Show: Chuck
Speed: Cale (Yarborough)
Outdoor: Billy-Ray
NFL: Rich
Discovery: Mike (Rowe, the Dirty Jobs guy)
TLC: Stacy (What Not to Wear)
RFD: Jimmy-Wayne

Posted by: Dan B at 1:56 PM on 22 September 2007

I think Fox News should be Geraldo or Greta. Those two are always yammering about something important like the disappearance of Natalie Holloway. Or O J. No, maybe they should call it OJ.

Posted by: Miriam at 9:34 PM on 22 September 2007

ABC: Steffy
NBC: Lefty
CBS: Les

Posted by: hatless in hattiesburg at 12:58 PM on 24 September 2007