The Finch Formerly Known As Gold

25 October 2007

An audience of some

New York-based Scarborough Research reports that eight percent of adult Americans either write or contribute to blogs [link to PDF file], and that in some particularly-wired cities the percentage nearly doubles.

Scarborough doesn't define "contribute," though I suspect it's a notch above "read": posting a comment, for instance, would likely be considered a contribution. The heaviest blog usage is in Austin, where 15 percent of the grownups are involved in blogdom. (Oklahoma City comes in at a slightly-above-average 9 percent; Tulsa is spot on at 8.) Buffalo and Pittsburgh are the least bloggy of metropolitan areas, with only two percent usage.

Demographics of this particular cohort:

[B]loggers are young and hail from middle class families. They are 66 percent more likely than the national average to be between the ages of 18 and 34. Fifty percent of bloggers are part of a household that has children under 17, as opposed to 41 percent of the total population. Bloggers are 20 percent more likely than the national average to have an annual household income between $50k and $100k per year.

Apparently I missed on all these.

(Via BatesLine.)

Posted at 2:44 PM to Blogorrhea


I missed on all of the "requirements" as well. Unless I win the lottery.

Posted by: Jeffro at 2:53 PM on 25 October 2007

Well, I have two kids under 17. That's it for me.

Posted by: aka_monty at 3:20 PM on 25 October 2007

I missed on all the demographics as well. We Okies are an odd bunch I suppose. lol
~T

Posted by: Thomas at 7:48 PM on 25 October 2007

I made it in on the income part, but only because my wife had a career before she met me.

Posted by: McGehee at 9:16 PM on 25 October 2007

I missed out also. But you know, since reading that, I feel younger and wealthier than I did before. Reading the entire pdf I was pleased to learn that my sandbox, Nashville, is right up there at 11%, and I'm pretty sure I know both of the other bloggers.

Posted by: Winston at 7:28 AM on 26 October 2007