25 October 2007
An audience of some
New York-based Scarborough Research reports that eight percent of adult Americans either write or contribute to blogs [link to PDF file], and that in some particularly-wired cities the percentage nearly doubles.
Scarborough doesn't define "contribute," though I suspect it's a notch above "read": posting a comment, for instance, would likely be considered a contribution. The heaviest blog usage is in Austin, where 15 percent of the grownups are involved in blogdom. (Oklahoma City comes in at a slightly-above-average 9 percent; Tulsa is spot on at 8.) Buffalo and Pittsburgh are the least bloggy of metropolitan areas, with only two percent usage.
Demographics of this particular cohort:
[B]loggers are young and hail from middle class families. They are 66 percent more likely than the national average to be between the ages of 18 and 34. Fifty percent of bloggers are part of a household that has children under 17, as opposed to 41 percent of the total population. Bloggers are 20 percent more likely than the national average to have an annual household income between $50k and $100k per year.
Apparently I missed on all these.
(Via BatesLine.)Posted at 2:44 PM to Blogorrhea