19 October 2007
No blue and gold stripes, though
About fifty years ago, Bank of America (the original, San Francisco-based version) brought forth a new credit card, which would be operated by banks rather than stores, and which would be acceptable at all sorts of places that had never taken credit cards before. It was called BankAmericard, and B of A licensed the premise to seemingly every bank on the planet. (The holdouts eventually created a card of their own.) In 1977, all the BankAmericard variants, including B of A's, were united under the Visa trademark, and the name got shoved back into a corner somewhere.
Today, Bank of America (the much-merged, Charlotte-based version) is reviving BankAmericard as a rewards-based credit card. It's a Visa.Posted at 8:46 PM to Common Cents