The Finch Formerly Known As Gold

6 October 2007

This wouldn't fly in Maine either

I've had heated seats for just over a year, and the novelty has yet to wear off. But mere heat isn't a big deal these days: today's high-luxe seats are heated and cooled, a definite boon if you live in some place like Texas.

On the other hand, if you do live in some place like Texas, you presumably know better than to pull a stunt like this:

Executives of a car dealership in [Georgetown,] Texas ... issued an apology and fired a sales manager over the distribution of an e-mail advertisement sent to 1,200 customers that included a derogatory term for Hispanics.

The Mac Haik Ford Lincoln Mercury dealership ad was headlined "Tired of the Wet Backs?" It then listed promotions for vehicles with air-conditioned seats.

Don't get me wrong: I pride myself on my cultural insensitivity. (I keep my car spic and span, so to speak.) But if you're in business, it's seldom, if ever, a good idea to piss off a substantial portion of your customers — especially if your joke isn't all that funny. And this one wasn't.

(Via The Truth About Cars.)

Posted at 9:42 AM to Driver's Seat , Say What?


Could've been worse. Could've been in McAllen.

Posted by: McGehee at 10:58 AM on 6 October 2007