The Finch Formerly Known As Gold

20 November 2007

Greyed out

"Black Friday"? Meh:

While there is a major focus on retail shopping data for "Black Friday" (November 23rd) and "Cyber Monday" (November 26th), the peak holiday shopping day will likely be Saturday December 22nd. Based on historical shopping patterns, the week of December 17-23 will produce the highest level of holiday sales. Furthermore, the holiday shopping period has been expanding as many consumers and retailers shift to the holiday mode shortly after Halloween rather than after Thanksgiving. Payment card usage from prior years indicates that "Black Friday" and "Cyber Monday" do not even rank among the top five busiest holiday shopping days.

Where would we be without the last minute?

Then again, there was an actual backup on the Distressway westbound yesterday afternoon: apparently not everyone is hip to the new barrier-enforced traffic pattern. Somebody is trying to get the jump on things.

Update, 3:30 pm: Head Farker Drew Curtis explains how it works:

Almost every product with a huge markdown on Black Friday falls into two categories:
  1. Items for which the manufacturer has paid a big premium to the retailer to be the first thing the store's media liaison mentions when media comes calling for quotes about the sales, or

  2. Crap.

These two categories, of course, need not be mutually exclusive.

Posted at 8:08 AM to Common Cents