The Finch Formerly Known As Gold

6 November 2007

Meanwhile, Simply Red has broken up

T-Mobile and its parent Deutsche Telekom have trademarked magenta.

Riff Raff was unavailable for comment.

(Via Fark.) Posted at 11:11 AM to Say What?

Does this mean I have to pay them next time I paint my toenails?

Posted by: Venomous Kate at 3:01 PM on 6 November 2007

Blue's Clues has a dog named Magenta, will the have to change the dog's name.

Exactly how DO you trademark a color anyway? Is that like a patent on a process of press lettered keys and the result appears on the screen?

Posted by: Dan B at 5:18 PM on 6 November 2007

It's like UPS and brown, I guess: you can still have brown things (though I must recommend against brown toenails), but don't paint your delivery truck that shade or you'll have lawyers arriving.

By FedEx.

Posted by: CGHill at 5:23 PM on 6 November 2007

The first commenter over there asks the exact question I thought of: If they trademarked, for example, #ED007E it would be okay to use #ED007F wouldn't it? But apparently they have trademarked any magenta. It's supposed to be only other telecom related uses that are prohibited but that's pretty broad. Even websites that do not belong to telecom companies can't use it if they're popular enough to get noticed. Fortunately that shouldn't be a problem for us.

Posted by: Lynn at 7:27 AM on 7 November 2007
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