The Finch Formerly Known As Gold

11 November 2007

Reducing overhead

Target is determined to get your attention, even if they have to use nobody to do it:

Target adds a new dimension to fashion with the Target Model-less Fashion Show, transforming Grand Central Terminal's Vanderbilt Hall into the site of the world's first virtual fashion show. State-of-the-art technology will produce High Definition holograms allowing Target clothes to strut down a virtual runway — models not included. Audiences can expect a theatrical show in which Target clothes and accessories are the stars and the laws of physics no longer apply.

Hey, don't go hating on those laws of physics. Besides, it takes some technotrickery to pull this off:

Powered by hologram innovator Musion Systems Limited, the presentation will employ an illusionary technique that uses Eyeliner™ foil to give two dimensional images the illusion of depth. The installations are recorded, played back and projected in true High Definition giving the holograms unprecedented quality and clarity.

Which, of course, disappears the moment you put it on YouTube:

Still, if nothing else, if I ever find myself with an invisible girlfriend — I should be so lucky — I now know how I want her to dress.

Posted at 12:50 PM to Rag Trade

Frankly, I find the concept creepy.

But then again, isn't that what fashion designers have been trying to do for years? Eliminate the icky human-flesh so that their clothes are strutting around, pure and clean, like they're just on a wire hanger?

Posted by: fillyjonk at 5:28 PM on 11 November 2007

It would so seem.

Actually, I thought the Bowie-esque band (they even did "The Jean Genie," fercryingoutloud) had a certain wack charm.

Posted by: CGHill at 9:29 PM on 11 November 2007