The Finch Formerly Known As Gold

22 November 2007

Un paso a la vez

One regular advertiser on Spanish-language TV in the US is "Inglés sin Barreras" — "English without Barriers" — a home-study course. Most of their ads are fairly dry and institutional, though they're not above doing something funny. The potential market for this course is no doubt immense: nobody knows for sure how big, but I have to figure that time spent earning a living cuts into the time available for learning a second language.

One of the Mexican-owned TV networks with a US presence, Azteca América, is taking steps to tap into this market: beginning in January, AZA's affiliate stations will carry a Sunday-morning English class, supported by advertising. One hundred twenty half-hour classes are planned, produced by the National Autonomous University of Mexico. The pitch, as with the home-study course, is simple: speaking English will help open doors.

AZA's Oklahoma City affiliate is KOHC, channel 38, which, like most low-powered television stations, is not carried on local cable.

(Via Joanne Jacobs.)

Posted at 5:53 PM to Almost Yogurt