22 January 2008
Are cheap shoes dead?
[A]nalysts believe women have wised up to the fact that cheap shoes are uncomfortable, unbalanced and liable to disintegrate in the first drop of rain. So though they may buy fewer pairs, in future they are likely to save up for more expensive shoes.
Footwear was worth £4.5bn to retailers last year, the report from Mintel revealed. Its latest study suggests that shopping habits have already begun to change, with a move away from quantity towards quality. One-third of women said that they now pay more for shoes, either for better quality or a particular brand. And just as many women 8 per cent of those polled are prepared to splash out on designer shoes as the proportion buying cheap footwear.
Oddly enough, I've addressed this issue myself:
The $19.99 pair of shoes, therefore, is an essential ingredient in the wardrobe. However, if you buy these things on a regular basis, you know there are hidden costs beyond twenty dollars and change. There is no real social stigma attached to them except in the snootiest circles, yet somehow you feel as though you have done a disservice to your feet. And three months later, when the shoes seem to be disintegrating with every step, you know it.
Still, I'm not at the point where I can shrug off a price point like this.
(Via Shoewawa.)Posted at 6:58 AM to Rag Trade