28 January 2008
Direct marketing with heft
Local tree services, in the wake of the December ice storm, are doing land-office business these days. (In fact, just about everyone is doing land-office business these days, with the exception of actual land offices. Go figure.) The competition is fierce, and how do you get noticed?
One operation took this approach: they wrapped one of their business cards around a rock of appropriate size, dropped both into a small Ziploc bag, and lobbed the bag into neighborhood yards. You can't miss it: the card is blue, which makes for easy contrast against dormant vegetation. And it was very close to where they generally throw my newspaper, which suggests that they went to considerable effort to make sure it was within my line of sight when I stumbled out the door to bring in the news, or at least as much effort as was consistent with not actually getting out of the vehicle on the way down the street.
This is the first time I've seen this particular promotional, um, pitch. I suspect, though, it's been around for a while and I just never happened to be on the receiving end.Posted at 8:00 AM to Common Cents