The Finch Formerly Known As Gold

4 January 2008

If only it were the stereo

Up to now I'd been fairly impressed with GM's Chevrolet Malibu advertising, but the new print ad (with the obligatory green background) for the Malibu Hybrid is a serious misstep — to anyone who ever took a physics course, anyway.

Here's the goofy bit:

[The Malibu] has a 36-volt battery that consists of 6 modules and generates 10,000 watts of peak power.

This sounds impressive until you do the math: 10 kilowatts equals 13.4 horsepower. As hybrids go, this is pretty darn mild.

Posted at 8:36 PM to Driver's Seat


Like a ro-o-o-o-o-ock!

Posted by: McGehee at 10:54 PM on 4 January 2008

Considering how much room the battery packs take up, where do they stuff the 13.4 horses?

Posted by: John Salmon at 1:21 PM on 6 January 2008

I dunno. I have no idea how they found room for 227 under Gwendolyn's bonnet.

Posted by: CGHill at 1:45 PM on 6 January 2008