The Finch Formerly Known As Gold

11 February 2008

No, it gets all cranky

Cadillac wants to know: "When you turn your car on, does it return the favor?" Seriously. This is an actual ad.

Does anybody — anybody outside an advertising agency, anyway — refer to the process of starting a car as "turning it on"? "Go ahead and finish getting ready. I'll go out and turn the car on." I don't think even Prius owners talk like that.

Posted at 8:06 AM to Driver's Seat


uh-oh, am I suddenly not welcome here ? as a very old-family Bostonian, now transplanted out of state, I always say; "going out to TURN ON the car", "turning on the car to see if it'll start".

I even think my diesel had an "on" marking by the ignition, not start. hmmm, who is right here ? I think many states have old traditions, going straight back to Norway, Germany, England. And because it is a two-step process, you turn on the glow-plug, or battery, and then you start it. OK, shoot me down now.

Posted by: zigzag at 9:04 AM on 11 February 2008

Never heard anyone say that when I was up in New England, but then I was among a rather large colony of transplants.

Posted by: CGHill at 9:18 AM on 11 February 2008

I don't say it, either. But I think the commercials are brilliant. They make points for Cadillac, that's for sure. Although the version with redheaded Addison is more impressive than the standard issue guy they threw out there for women.

Posted by: Jennifer at 9:43 AM on 11 February 2008

If there's any particular genius here, I think it's based on the fact that Cadillac's current styling theme is more striking than beautiful — and that being struck can lead to, um, other things.

Posted by: CGHill at 10:54 AM on 11 February 2008

What I find myself wondering is this:

"Are there not some states in the nation where even the implication of being "turned on" by a car would be illegal?"

I don't know; maybe I read too much into that line but it squicks me out a little.

Posted by: fillyjonk at 2:29 PM on 11 February 2008

I wasn't really watching the car when the woman in the driver's seat was talking, so I can't comment on the car. She damn sure did, though.

Posted by: unimpressed at 3:31 PM on 11 February 2008

"Are there not some states in the nation where even the implication of being 'turned on' by a car would be illegal?"

Yes. Yes, there are.

And I believe Mike Huckabee is from one of them.

Posted by: McGehee at 9:17 PM on 11 February 2008