The Finch Formerly Known As Gold

9 March 2008

Going back to Jersey

When Ford assembled its Premier Auto Group in 1999, the company built a shiny new headquarters in Irvine, California to house its high-priced brands.

But that was then. Since then, Lincoln has been de-Premiered, Aston Martin has been sold off, and Land Rover and Jaguar are about to follow. That leaves Volvo all by itself to rattle around in Orange County.

No more. Volvo, which as an independent company had its US headquarters in New Jersey, and which still maintains its service depot there, will return to the Garden State, giving Ford a chance to unload the PAG building and make some badly-needed cash.

Mazda, Ford's Asian affiliate, remains in Irvine. Then again, Mazda was never part of the Premier group.

Posted at 4:08 PM to Driver's Seat