Emmis [is] launching a third Rock FM in the Apple. I believe the last time that occurred, the third Rock FM was "The Apple." Two words here, and you faithful pains should already know what they are: Marley Curse. I'm watching this one closely, because if 'RXP fails, it will be the 4th NYC radio station in the past nine-or-so years to do so which, during its tenure, was the only NYC radio station to play Bob Marley. The Buzz played him, they're gone. Blink? Gone. Jack? Gone. I tell you, Marley is bad luck. If I were running a commercial FM, I'd — ahem — dread playing him. Apparently Legend was meant to be enjoyed privately. Don't ask me why.