28 March 2008
Open to manipulation
Adobe has introduced something called Photoshop Express, a Web-based application which, at its heart, is apparently a stripped-down version of Photoshop Elements which, at its heart, is a stripped-down version of Photoshop.
I was surprised to hear about this (reader tips are always appreciated), but I probably shouldn't have been:
Adobe says providing Photoshop Express for free is part marketing and part a strategy to create up-sell opportunities. It hopes some customers will move from it to boxed software like its $99 Photoshop Elements or to a subscription-based version of Express that's in the works.
Ron Glaz, a research analyst at IDC, says the move was necessary for Adobe to keep pace. Users are less likely to switch to a software they aren't familiar with, he said.
"They have a whole market that they are missing out on, and they need to make sure that the market is aware there is a Photoshop solution for them. As that market grows and becomes more sophisticated, hopefully it will generate money," Glaz said.
I haven't decided whether to mess with this or not. I purchased Photoshop Elements a while back, and I get plenty of use out of it, but the Express version might be useful on the road, where I don't have Elements handy. (No way am I going to install Elements on a notebook that maxes out at 512 mb of RAM.) My real fear, of course, is not so much that Photoshop Express is still technically a beta, but that it will wind up with Adobe Reader-like speed: even now I can hear the giggles from the glaciers.Posted at 8:16 AM to PEBKAC