The Finch Formerly Known As Gold

28 March 2008

Open to manipulation

Adobe has introduced something called Photoshop Express, a Web-based application which, at its heart, is apparently a stripped-down version of Photoshop Elements — which, at its heart, is a stripped-down version of Photoshop.

I was surprised to hear about this (reader tips are always appreciated), but I probably shouldn't have been:

Adobe says providing Photoshop Express for free is part marketing and part a strategy to create up-sell opportunities. It hopes some customers will move from it to boxed software like its $99 Photoshop Elements or to a subscription-based version of Express that's in the works.

Ron Glaz, a research analyst at IDC, says the move was necessary for Adobe to keep pace. Users are less likely to switch to a software they aren't familiar with, he said.

"They have a whole market that they are missing out on, and they need to make sure that the market is aware there is a Photoshop solution for them. As that market grows and becomes more sophisticated, hopefully it will generate money," Glaz said.

I haven't decided whether to mess with this or not. I purchased Photoshop Elements a while back, and I get plenty of use out of it, but the Express version might be useful on the road, where I don't have Elements handy. (No way am I going to install Elements on a notebook that maxes out at 512 mb of RAM.) My real fear, of course, is not so much that Photoshop Express is still technically a beta, but that it will wind up with Adobe Reader-like speed: even now I can hear the giggles from the glaciers.

Posted at 8:16 AM to PEBKAC


www.phixr.com

Works better for me than Photochop Freetard.

Posted by: Dan B at 8:05 PM on 28 March 2008

As an all-time user of Photoshop (since Barneyscan -- srsly [/exag]) in a pro capacity, I always view these dumbed-down versions of real software...

Real, Alger? It's Adobe, man! You know: doesn't work and play well with others?

Yes, I know that, Dolly, but in all fairness to the unitiated, the original Knoll Brothers program really was awesome and even now, thirteen major revisions later, some of that awesomeness still shines through.

...these dumbed-down versions of real software ALWAYS lack the ONE and ONLY feature I **REALLYREALLYREALLY** (Oh, really? No O'Reilly) need.

Every farkin' time.

Sort of like what Connie du Toit said when she roto-tilled through the sprinkler system: You can't fix fixes. Just blow it away and do it right to begin with.

And, yeah, it DOES cost $700 -- well, $650. And, yes, that IS a barrier to entry in my field of endeavor, my rice bowl, if you will. And your point is...?

M

Posted by: Mark Alger at 10:33 PM on 29 March 2008

23/6 ("Some Of The News, Most Of The Time") has a screenshot of sorts.

Posted by: CGHill at 12:29 AM on 30 March 2008