"I couldn't possibly fail to disagree with you less."
4 April 2008Building a female audience
Every day, I receive an email from a different male blogger, always with the same complaint, "No women ever read my blog. How do you get so many hot chicks to read Citizen of the Month?"
Men, take note. This is the most important post that you will ever read. My female readership is no accident. It took years of experimentation and market research. Most men make one major mistake when wooing a woman online: they act as if they are wooing themselves. Actually, a reader emailed me once to suggest that I woo myself, though not exactly in those words. I don't think my female readership is accidental either, though I'm darned if I know what the trick is. (Surely it can't be the occasional shoeblogging; there are plenty of people who do it better and/or more often.) My current best guess is that I appear to be able to distinguish between real life and beer commercials. Posted at 5:32 PM to BlogorrheaWell, as long as it's not politics all the time (or non-stop ranting, I suppose) I'll keep coming back. I'm not quite sure about the demographics of my own readers. Hopefully it's a fairly even mix. Posted by: sya at 7:24 PM on 4 April 2008maybe it's because you don't write special "female-market-targeted" posts. "hot chicks" use it to their advantage. Posted by: Tatyana at 7:54 AM on 5 April 2008I don't care about the shoes (or the sports); I like the writing voice. (Wait, do not-so-hot chicks count?) Posted by: Carol at 5:58 PM on 6 April 2008Does he want hot chicks or women to read his blog? Of course, if he posts about great deli sandwiches that don't make one gain weight, I'll read his blog... Posted by: Tioedong at 6:22 PM on 6 April 2008 |