Nigel Tufnel: The numbers all go to 4.99. Look, right across the board, 4.99, 4.99, 4.99 and...
Marty DiBergi: Oh, I see. And most pumps go up to 3.99?
Nigel: Exactly.
Marty: Does that mean it's more expensive? Is it any more expensive?
Nigel: Well, it's one dollar more, isn't it? It's not 3.99. You see, most blokes, you know, will be pumping at 3.99. You're on 3.99 here, all the way up, all the way up, all the way up, you're on 3.99 on your credit card. Where can you go from there? Where?
Marty: I don't know.
Nigel: Nowhere. Exactly. What we do is, if we need that extra push over the cliff, you know what we do?
Marty: Put it up to 4.99.
Nigel: 4.99. Exactly. One dollar.
Marty: Why don't you just make 3.99 the highest and make 3.99 be the top number?
Nigel: [pause] These go to 4.99.