The Finch Formerly Known As Gold

1 June 2008

Two words: seat covers

The Dodge Journey, in case you haven't seen it, is Chrysler's first so-called "crossover" vehicle: it's built on the Sebring/Avenger platform, which means it's really a car, sort of. But it's been cartooned up with SUV-ish looks, because everyone knows that minivans (like Dodge's own Caravan, which pretty much defined the minivan concept) are horrid transpo-boxes suitable only for soccer moms with taxi duty.

If you think that description is vaguely (or not vaguely) sexist, have a peek at this.

And no, it's not a joke:

Googling led us to a Dodge press release posted on a Belgian media portal. The car is being targeted toward men, and its launch slogan roughly translates to "Become a father, stay a man." According to the PR, Dodge suggests that "everyone try out the back seat of the Dodge Journey in a little unorthodox manner." Well, that's one way of getting folks to look past Chrysler's lamentable interiors. People whose "backseat trial" is successful and subsequently produce a newborn child 9 months after the car's launch weekend have a chance to win themselves a new Dodge Journey, and the baby's picture will be posted to the website.

Come to think of it, Harry and Sue in "Taxi" "learned about love in the back of a Dodge". Their lesson, however, didn't go that far.

Now if somebody tries this in a Subaru, well, that's a whole different story.

Posted at 11:48 AM to Driver's Seat

I wonder if it is as uncomfortable as the backseat of a VW Bug (a la "Mall Rats").

Posted by: Dan B at 12:25 PM on 1 June 2008
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