A reasonable question is raised, and then answered, on the subject of London’s World Naked Bike Ride:
First of all.. you may ask, why does it cost anything to take your clothes off and go for a ride around London. A good question, let me see if I can explain.
London WNBR has been going on for over 10 years and one of the earlier organisers was very proud of the fact that one year, he was able to organise the ride for 50 pence. The principle of WNBR is that it should not cost anything and that it should be totally environmental friendly.
As the years went by, some costs started to creep in, for example, it cost to produce some leaflets (on recycled paper), it costs to get some safety equipment, vests, arm bands, flags etc, these kind of costs were managed by the early organisers by selling small things, like flags on the day.
Then some authorities wanted administration fees, The Royal Parks, started on about £80 and went up to £100s, the police wanted administration fees. This required some additional fund raising which we managed to do.
Costs escalated, as costs will. And there’s this:
The biggest issue we have on WNBR is communications between each start leader and during the ride through busy streets of London when the ride gets split up and no one knows what’s going on. It is very difficult to keep control and respond to incidents when there is no communications.
We have tried many different methods, none have worked to any satisfaction for many reasons.
This year we would like to try a new technology that uses GSM (phones) network to send messages using Press To Talk method.
This we think has a good chance of working, but!!! It will cost about £450 to hire 12 handsets for the week.
I had £10 to spare — about $15 US — so I sent it in. I think this is best explained by the fact that I find it difficult to turn down a request by a woman who is not wearing anything. (Picture of said woman at the link, which might be NSFW at some places where you W, though she’s actually wearing sneakers and a bike helmet.)