I’ve heard this particular plaint before, but seldom as eloquently:
When I started blogging, The Truth Laid Bear blogging ecosystem was kind of fading; Technorati was a going enterprise and Sitemeter was hot. Over the years, Technorati turned its attention elsewhere, or maybe just off, and Sitemeter eventually decided that loading obtrusive adware was the way to monetize. Tam moved to StatCounter and I followed soon after.
At one time, I looked at the numbers daily. Any more, every few weeks is often enough.
There’s a definite downward trend. I don’t pay the five bucks a month to save stats forever, so I only have about a year, but it’s got a slope. Eventually, it’ll be like it was back in the beginning, just me and some web-crawlers from search engines, maybe a friend stopping by every so often.
I will never understand what happened to Technorati, but I figure any operation that can say something like this with a straight face is doomed:
Within our network, we help website publishers maximize their advertising revenue without having to worry about the complications of the ever-shifting advertising marketplace so they can get back to making the awesome content that we all consume every day.
This, even more than an executive search, proves that Dave Sifry is gone. And I object in principle to the idea that what I do here is produce “content” for “consumption,” like I’m some extruded-food distributor in Secaucus, New Jersey.
I admit that my numbers, like everyone else’s numbers, are down: 800 a day a decade ago, 300 a day today. Then again, I had about 50 people taking some form of feed, usually RSS, back then. Today it’s over a thousand, and has been as high as 1400. Yeah, it fluctuates. What in nature doesn’t? And if I’m no longer a TTLB Large Mammal, I’m happy with my state of cellular development.