You want to know what’s really killing the blog? The lure of micropayments:
[I]t’s essentially impossible to have any discussion about blogging without that discussion turning toward, not blogging, but rewards for blogging — readership and pagerank and ads and Adsense clicks, and all of those numeric metrics that can add up to making more money from ads or selling products or selling the blog itself.
Many bloggers chase that reward, focusing the entire blogging effort on increasing their Adsense payments from enough money to buy a burger a month, to enough money to buy a burger a week. The entire value of what should be a joyous creative-effort is reduced, in perception, to a few dollars. And if the reward stays at a few dollars, or in fact never goes above a few pennies, they feel stupid, like they’re suckers.
Even when a blogger doesn’t actually care about money, the measure of a blog is still often based on the measures that produce money — readers, page views, pagerank.
Yeah, I watch those measures myself. But I assure you, they don’t make me a dime. In fact, my current stat service costs me $100 a year, more than the cost of actually running the site after I cash in my various referrals and kickbacks. Still, in an average month, I will churn out 15,000 words and lose about a tenth of a cent on each and every one of them. Since I’ve been doing this for almost twenty years — well, I must be making it up in volume, right?
If I were going to monetize (Jeebus, I hate that word) this stuff, I’d do it the hard way: bind it into a book or three. For the moment, though, while it’s certainly time-consuming, it’s not what I’d call budget-depleting. And if push comes to shove, I can always borrow the five most important words in the English language: “Hit the freaking tip jar!”
Oh, wait. I don’t have one of those, either.