For a dead car brand, Saab certainly gets a lot of notice. The Economic Times of India buried this near the bottom of a column, but still:
Recent international reports indicate that one of Saab’s potential saviours could be Mahindra.
National Electric Vehicle Sweden, a Chinese-run company seeking to revive Saab, recently lost the right to use the brand’s name as it negotiates with potential investors on a revival plan.
The Indian company was keen on acquiring Saab in 2012, only to be beaten by the current owner. Saab didn’t respond to an email seeking comment.
“Saab was a highly respected brand in both Europe and the US, and had a small, but strong following,” said [French auto analyst Gautam] Sen. “So, picking up Saab and using the brand could be a good way for Mahindra to make some headway into these markets. Even Ssangyong has had problems getting anywhere in Europe as many consumers believe that it is a Chinese brand. So re-branding (and redesigning) Ssangyong and Mahindra products into Saabs may work, if quality and design can come up to the expectations of the typically discerning Saab enthusiast,” he said. “Having said that, relaunching a brand as specific as Saab would not be that easy either.”
Mahindra took a 70-percent share of Ssangyong, the fourth-largest Korean automaker (behind Hyundai, Kia and GM Daewoo), after the Double Dragon fell into receivership in 2009.
Weirdly, both Mahindra and Saab Automobile were formed the same year: 1945.
(Via The Truth About Cars.)