The problem with beer commercials is that they’re aimed at guys who fancy themselves in beer commercials, which may do wonders for planting an association but which ignores (we won’t suggest degrades) roughly half the species. This sort of thing worked back in Don Draper’s day. Today, though, it apparently takes technotrickery to try to get women interested in the product:
The campaign by advertising agency Philipp und Keuntje, Hamburg, Germany, creates personalised content for viewers, fabricated from 70 unique videos. Additionally, when the ad identifies men, or those who it deems underage, it will tell them to keep on walking.
The installation identifies commuters via a built in camera coupled with facial recognition technology.
Possible downside: if this brand catches on as, say, the Official Beer of Women, the sort of guys who fancy themselves in beer commercials will likely spurn it forevermore.