On Tuesday, Uber announced a pilot program for what it calls Uber Corner Store, a service that would allow Uber users in the Washington D.C. area to get staple items like toothpaste and bandages delivered from local stores. According to a blog post, the program will only last a few weeks, but it hints at CEO Travis Kalanick’s long-term vision for Uber, which is to transform the company from a pure transportation play into a full-fledged logistics company.
That was Tuesday. On Wednesday, the other shoe dropped. Kalanick again:
Earlier this year, I made it a top priority for Uber to find a leader who could help cities and citizens understand the Uber mission — someone who believed in our cause, who understood how to build a meaningful brand, who knew how to scale a political campaign, and who knew how to get the support on the ground to win. We needed someone who understood politics but who also had the strategic horsepower to reinvent how a campaign should be run — a campaign for a global company operating in cities from Boston and Beijing to London and Lagos.
So today we are pleased to announce that David Plouffe will be joining Uber as our Senior Vice President of Policy and Strategy. Starting in late September, David will be managing all global policy and political activities, communications, and Uber branding efforts. I will look to him as a strategic partner on all matters as Uber grows around the world.
David fricking Plouffe. Apparently what Kalanick thinks he needs is an experienced turd painter.