So you’ve just picked up your brand-new Mazda MX-5 Miata roadster from the dealership, and suddenly the Worst Possible Thing ensues:
Things started on Monday, when the Miata’s buyer and his wife went to pick up their new, unashamedly red (“Soul Red,” according to Mazda) Launch Edition Miata, which is one of a series of only 1000. Barely a mile or so away from the dealership, a Ford F-150, slammed into the rear of the Miata without even taking the courtesy to brake.
The force of the impact shoved the Miata into the car in front of it, basing in both ends and seemingly bending the unibody itself — which means the damage is likely much worse than it looks. Happily, neither the owner nor his wife were seriously injured. They weren’t entirely uninjured, as there was bruising and other sorts of injuries you’d expect from having an F-150 slam into your ass.
The car, of course, did not survive this intrusion by a hulking beast roughly two and a half times its weight. Post-wreck depression settled on the couple. The dealership went looking for another Launch Edition MX-5 for them, since they’re good customers.
But this was wholly unexpected. The buyer posted the following on an MX-5 forum:
Then, yesterday afternoon, I received 2 calls from [Mazda North American Operations] informing me that my name was on a replacement LE 6MT that is in transit and will dock in Jacksonville around August 15. On to Tom Bush [the dealership] soon after that.
Dejargoning: “6MT” indicates a six-speed manual transmission. Otherwise, does that sound like what I think it does? Yes, it does:
Yep, Mazda is stepping up and sending them a replacement, brand-new Miata. It’s worth noting that Mazda was really in no way obligated to do this — the whole mess was clearly the owner’s and insurance companies’ problem at this point — but that they did it anyway speaks volumes, and I suspect the good PR they get will easily be worth the value of the car.
MNAO will take possession of the remains, perhaps for research purposes: this is the first car of this design actually to be crashed, and much might be learned from it. And if they sell only a dozen additional cars to people who are impressed by this gesture, they’ve more than earned back the price of that single roadster.