Bell Buckle, Tennessee, population 500, is known for two things: the Webb School, the oldest continuously-operating boarding school in the South, due for its sesquicentennial in 2020; and the twenty-year old RC Cola-Moon Pie Festival:
[O]n June 21st this quiet little town will become a bustle of excitement and activity when it celebrates the 20th Anniversary of its wildly popular RC-Moon Pie Festival. This year’s festival will spew forth the biggest Box Office news of the year — The return of your favorite Synchronized Wading Characters! After two decades of dry humor on a wet stage, the beloved characters will once again reunite. The stage will be a little different, the story may have changed, but your favorite characters are reuniting to celebrate in a way no one else could ever celebrate marshmellow and carbonation glory!
Known as the first “fast food” meal, these two Southern traditions, RC and a Moon Pie, are brought together for a grand celebration Bell Buckle style. The idea for the Festival first began in 1994 as a way to celebrate the 75th anniversary of the Moon Pie and to bring tourists to Bell Buckle. Bell Buckle called the Chattanooga Bakery to see about throwing a Birthday Party for Moon Pie. Little could anyone have expected what a huge event this would become!
Wikipedia claims the Moon Pie actually was invented in 1917, and therefore would have been 77 years old that first year in Bell Buckle; Royal Crown Cola (home town: Columbus, Georgia) dates back to 1905.
Incidentally, the Webb School was actually founded in Culleoka, Tennessee, but William R. “Sawney” Webb, founder and headmaster, uprooted it:
[I]n 1886, the town of Culleoka incorporated, making the sale of liquor legal within the city limits. This was too much for Webb, an ardent prohibitionist. Sawney and his boys packed up and headed to Bell Buckle, a village thirty-five miles west on the Nashville and Chattanooga Railroad. On six acres of beech forest, about one-third of a mile from the depot, Webb dug a well and built a bigger and better schoolhouse than that in Culleoka. Leading citizens of Bell Buckle supported the move by raising $12,000 for the new school.
Today, according to Google Maps, Bell Buckle is 50 miles east of Culleoka. Go figure.