Just across town:
— Tru by Hilton (@TrubyHilton) April 21, 2017
Hilton spent about $4 million on this 86-room facility, five miles north of Will Rogers World Airport at 802 S. Meridian. The target market, apparently, is the Millennial on a budget — and aren’t all Millennials on a budget?
Picture a Quality Inn or a Comfort Inn with a makeover along the lines of an Ace hotel, without the hipster restaurants, and you may have Tru by Hilton, which features bright colors, a lobby designed with areas for eating, playing games, working and lounging and efficiently designed guest rooms.
“The rooms got smaller and the lobby got bigger,” said Phil Cordell, global head of Hilton Worldwide’s focused service brands, highlighting the social aspects of the new concept.
The goal was to create rooms of 228 square feet with “clever” bathrooms. The brand uses platform beds instead of box springs and uses a landing zone where guests can place their luggage and hang their clothes rather than a dresser. Hilton realized that they could shrink the width of the room from the typical 12 feet to 10 feet because typically the TV cabinet would take up 2 feet, but with flat screen TV’s the space could be spared. The desk … to be used is a portable chair attached to a table allowing the guest to use the chair wherever they want in the room.
The Tru by Hilton in McDonough, Georgia was the first to break ground, but the Oklahoma City location is the first to open. And on Day One, yes, there was a food truck out front:
— The Saucee Sicilian (@SauceeSicilian) April 22, 2017
Right on target.