Few things in life are as exasperating as the pop-up window that suddenly engulfs the entire screen. Those who endure this on laptops or desktops will presumably have to continue, but if you’re suffering with this on a mobile, Google might actually have your back:
Although the majority of pages now have text and content on the page that is readable without zooming, we’ve recently seen many examples where these pages show intrusive interstitials to users. While the underlying content is present on the page and available to be indexed by Google, content may be visually obscured by an interstitial. This can frustrate users because they are unable to easily access the content that they were expecting when they tapped on the search result.
Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This can be problematic on mobile devices where screens are often smaller. To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.
Which is probably more direct than the solution I thought of: a browser plugin that sends really horrible SQL-type codes to the goddamn mailing list to which they insist I must subscribe.