Tribune Publishing, now known as tronc, Inc., drew plenty of scorn for that new name, such as this:
I am fairly confident that years of exposure will not make me fall in love, or even in like, with tronc. It’s a word that sounds silly at best, ugly at worst, a rhyming cousin of honk, zonk, bonk, and honky-tonk.
What to do? Perhaps an act of desperation:
the only solution is for TRONC to buy the naming rights to a stadium
TRONC Field at Tronc yards.
— Logan Dobson (@LoganDobson) August 24, 2016
Which, I think, wouldn’t sound any worse than this:
The Chicago White Sox have struck a new deal with a Chicago-based company for naming rights to their 25-year-old ballpark.
Guaranteed Rate, a national mortgage lender with headquarters in Chicago, has signed a 13-year agreement that renames the ballpark Guaranteed Rate Field beginning Nov. 1.
Not that “U.S. Cellular Field” was all that euphonious.