Something about this announcement seems a trifle off:
Girl, a digital men’s lifestyle magazine, is launching in January 2015. Published by commercial modeling agency Girl Management, the magazine will be aimed at men aged 18-30, and will cover topics including film, music, tech and games, cars, sports and fashion. It will be available as a free app for tablets and smartphones.
No other response makes sense:
Really? That's what you're calling it? pic.twitter.com/ryv3O03nh8
— Holly Brockwell (@hollybrocks) November 25, 2014
I’m guessing that this is where the idea came from:
Lads’ mag publisher Loaded has announced the acquisition of modelling agency Girl Management and will retain the services of its creative director Lucy Pinder and director Adam Sutherland.
The agency has previously worked with brands such as Puma, Boots, EA Games and Ann Summers, supplying models to the TV and film industry.
Paul Chaplin, owner of Loaded, said: “This is the perfect fit for the Loaded brand. Not only do we have men’s lifestyle magazines, we have digital platforms, Loaded TV and Loaded Radio, which will be launched later this year. We will be the one stop shop for glamour models.”
The agreement between Girl Management will also see Loaded take a stake in the Frank White picture archive.
This will end well, or at least quickly. How many such apps can one guy be expected to tote around?