— Lance Ulanoff (@LanceUlanoff) April 13, 2017
No, I didn’t.
There hasn’t been a lot of conversation about it because Twitter hides their negative option quite well and it does not appear consistently. Of a dozen or more tweets I looked at, I saw “I don’t like this tweet” only a few times. (Twitter wouldn’t elaborate on how often or under what conditions the option appears.) Plus, the Yin to Twitter’s “like” heart Yang, doesn’t show up in your stream. Still, the language could not be clearer.
Is this a Good Thing? Not necessarily:
Disliking a tweet in the heat of the moment applies a long-time sentiment to your Twitter timeline for a temporary feeling. You can undo it in the moment, but not go back later when you feel differently.
More importantly, we’ve already seen what the “like” up-voting opinion bubble does on Facebook. Last year, people kept liking content that synced with their values and beliefs and ignoring (or maybe choosing “angry”) for anything that didn’t. Facebook’s EdgeRank algorithm expertly scrubbed all the non-conforming stuff so Facebook users could live in their perfect social media thought bubbles.
Twitter’s decision, in September 2016 (just two months before the presidential election), to give us a dislike option for tweets could have had the same effect. The platform is already polarized.
Is it ever. And “mute” doesn’t seem to work consistently: should you have someone muted, it doesn’t mean that someone else can’t retweet that someone right back into your timeline. The “dislike” function doesn’t seem to work with TweetDeck at all.