Just recently, Cheerios removed Buzz the Bee from their cereal boxes to promote their Bring Back the Bees Campaign. Cheerios’ campaign is quite straightforward. They plan to send out 100 million wildflower seeds and urge people across the nation to plant them.
You might think “Buzz” an obvious name for a bee, but General Mills has not done well with cereal mascots over the years: the silly rabbit who so vainly pursues a bowl of Trix is supposedly named, um, “Tricks.”
And in this case, the absence of Buzz may not be helping:
[S]ome experts warn that the company’s wildflower initiative might actually do more harm in some areas. According [to] a report from My Central Oregon, some of the wildflower seeds being distributed by Cheerios could grow into a highly invasive plant that is not helpful to native bee species.
“No plant is inherently ‘bad,’ but many species can and has caused a great deal of damage when they are introduced into locations outside of their native range,” ecologist Kathryn Turner told Lifehacker:
“Invasive species can out-compete the natives they encounter, they can take up all the space and use up all the resources, they can spread disease, and cause other physical changes to their new homes, all of which can have detrimental effects on native species, and on humans.”
Further, said Lifehacker’s Beth Skwarecki:
What’s odd is that Cheerios partnered with Xerces, an organization dedicated to supporting pollinators, but didn’t use their locally customized, ecologically friendly seed mixes. If you’d like to plant a wildflower garden, maybe start with those instead.
Xerces has nine different plant lists, each one right for a particular region of the States.
(Suggested by reader Holly H.)