For many years, Betty Boop was a favorite cartoon character with a loyal following. However, her position in the marketplace during recent times had been challenged by Snoopy, the Muppets, and the Smurfs.
This situation changed dramatically when I created a "Betty Boop for President" campaign in 1980 that was financed by vested interests in her merchandising potential.
Actress Victoria D'Orazi played the title role because she looked and sounded a bit like the original Ms. Boop. Her supporting cast included a six-piece Dixieland band led by renowned jazz clarinetist Artie Baker, and a dozen dancers, singers, and entertainers.
Betty Boop's platform became an instant success with the news media: