Ellia Kassoff, proprietor of the new Leaf Brands, gets another feather, or maybe an air biscuit, in his cap:
Candy and snack manufacturer Leaf Brands LLC has won The Most Innovative Product Award at the 2014 Sweets & Snacks Expo in Chicago for its Sour Farts Flow Packs.
Ellia Kassoff, CEO of Leaf Brands, accepted the Most Innovative Product Award for Novelty candy after a rigorous vetting of more than 250 different new products unveiled at the show Wednesday.
“Flow Packs”? That seems ominous.
Leaf Brands developed Farts Candy, small pieces of candy that looks similar to a Nerd but chewy with more intense flavors, in partnership with Can You Imagine That!, a candy company owned by David Klein, the inventor of the Jelly Belly Jelly Bean.
“People often complained Nerds were too hard on your teeth, so we created our candy, which is soft, not hard, and has a better texture and taste,” Klein said.
Not all Farts are Sour; you can also get Fruity Farts.
Leaf Brands is also shepherding the return of Hydrox, due Real Soon Now.
(With thanks to Nancy Friedman, always a breath of fresh air.)