Fashion blogger ML at Twenty York Street is dealing with a tone-deaf public-relations pitch:
You said: “Have you heard, we’ve opened! This fabulous property marks the brand’s entrance into Canada and this global chain’s first-ever location in Ottawa! Nestled in the heart of ByWard Market, which puts you right in my hood btw (you would know this if you’ve googled me a bit or just take a look at one of my social media accounts. Your property’s spectacular view of Ottawa’s skyline is the same damn view you can see from our balcony. Neighbours!), this incredible property aims to honour the very best of Canadian culture including the best products made in Canada.
So far, so good.
I kept reading … Helmed by some Executive Chef, the hotel’s signature restaurant will serve up New Canadian cuisine inspired by an ingredient-driven menu of local, organic and sustainable (not to mention delicious) items. To celebrate the arrival of Andaz Ottawa ByWard Market, I thought this signature cocktail recipe with you.
This is lovely, I get to come by and try this signature cocktail!
Made with gold and pearls and all premium ingredients from the finest places in the country, this signature drink embodies everything that makes Canada great.
Oh boy, now I really can’t wait!
Then you said: if you’d like to try this super marvelous signature drink, I would be happy to provide you with a step-by-step recipe.
If it’s a signature drink, perhaps they don’t want the recipe all over Ontario.
As I sat there puzzled reading and re-reading your message (again) in case, for the 3rd time, I may have missed something. So, I e-mailed you back, attached my media kit because this seems like a simple oversight. You may have been too busy putting the photoshoot together for this drink that you may have not seen my media kit, therefore, it failed to dazzle you.
NO worries, I don’t mind re-sending it and clarifying the part where we should have outlined the section about this being MUTUALLY BENEFICIAL.
And this point cannot be overemphasized:
Everybody else who puts in the hard work gets paid and based on my extensive experience, bloggers are just as skilled, creative and they work bloody hard, if not harder than everybody else. They spend blood, sweat and tears and I mean that both literally and figuratively and sometimes, their life’s calling and savings into their blogging business.
These are not silly side projects or passion blogs, these are legitimate businesses and therefore, should be afforded the compensation and respect they deserve.
And no, payments cannot be in the form of cupcakes, face cream, a bar of chocolate or, as revolutionary as it may sound, step-by-step recipe! Taking advantage of bloggers and influencers are such a no-no. It’s 2016 for goodness sakes.
At the very least, they ought to buy her a drink. And if I ever meet up with her in beautiful downtown Canada, I will. Maybe we can try some of that New Canadian cuisine.