James Lileks, who’s had to take a lot of trips in those horrid aluminum tubes of death, probably won’t be won over by incidents like this:
Speaking of Frontier: worst website in the history of aviation, and that includes YTMND sites that show the Hindenburg exploding. Once you’ve checked in, a pop-up window offers you seats with more legroom. I declined. Next page loads: you have no assigned seats. You can get one at the airport or restart the check-in process. What a load of steaming codswaddle. Who designs a website that requires people to restart the entire process to perform the basic function of the purpose of using the website?
I mean, does upper management of the airline use the site? Of course not. Their staff does it for them. And if it’s hard for staff, well, they’re staff, and that’s why they’re there. If some conscientious member of Staff tells the boss that the website is ugly, old, and barely functional just like some bosses, come to think of it then perhaps the boss makes a note to bring it up in a meeting, whereupon someone will be tasked to form an exploratory committee, which will bring in all the stakeholders, and move forwards the end goal of arranging a mission statement, after which they can start to look for vendors to build the website. By then people are ordering mobile molecular-transmission units from Uber via a patch they wear on the underside of their earlobe.
Then again, it’s not just the online experience:
It’s an awful airline. They don’t nickle-and-dime you, though, I’ll grant them that. They twenty-and-fifty you.
They can get you to Oklahoma City, though, if you don’t mind a side trip down the Kessel Run.