The auto company once known as Luftfahrzeug-Motorenbau GmbH, founded in 1909 by Wilhelm Maybach, wound down operations after World War II, and Daimler-Benz bought what was left of it in 1960. For some reason, forty years later Daimler decided to revive the make as an ultra-lux brand — sort of a Mercedes-Benz SS-Class, if you know what I mean — positioning it against the likes of Rolls-Royce. Between 2002 and 2011, Maybach moved about 3000 cars, about what Rolls-Royce did in any one of those years, and the badge was quietly put back into the vault.
Once a name best known for providing a platform for Kanye West’s and Jay Z’s Mad Maxian fantasies, Maybach is set to return from the grave under the bright lights of the 2014 Los Angeles Auto Show as a Mercedes model.
Car and Driver reports the Maybach will be around 18 feet in length, slotting between the S550 and the deceased Maybach 57, according to head of global design, Gordon Wagener.
Other features include a turbocharged V12, rear-wheel drive, Mercedes’ Magic Body Control suspension, luxurious materials, and a badge here and there to let the proletariat know a god and/or goddess is being chauffeured, not some Silicon Valley dirtbag.
The 57, in case you’d forgotten, was so called because it stretched 5.7 meters, out there with the late, lamented Buick Electra 225. (There was an even-longer 62, which made it four inches past the twenty-foot mark.)
Something this size ought to seat about eight; I expect it will hold just about half that many.