Back in 2011, on Bill Quick’s 10th blogiversary, I made a list of predictions for 2111. In the middle of the list were these two items, which are happening a lot more quickly than projected:
6. Top-level domains with fewer than 11 letters will no longer be offered
5. Google “upgrades” your thermostat
Two weeks ago, Nest Labs, which makes a “learning” thermostat that can be set by remote control, was acquired by Google.
And while two- and three-letter TLDs can still be had, there are about to be a lot more, a lot longer:
[I]n June 2008, more than two years after an internal policy group first started considering it, ICANN’s board approved recommendations to create a fourth set of new gTLDs [generic top-level domains]. Rather than planning extensive consultations about what they should be, this time ICANN allowed the market to decide. Anybody could apply to run a new domain, so long as they met certain requirements and coughed up a $185,000 application fee.
Many did. Google applied for 101 gTLDs through a subsidiary. Amazon bid for 76 of them. Donuts (“We are nuts about domain names. We are Donuts.”), a firm set up with more than $100 million specifically to make a business of gTLDs, went after 307 new domains.
One of those on Donuts’ application list is .sucks, which has yet to be granted. It will be expensive, though maybe not the most expensive:
The .guru TLD is open for pre-registrations (before it officially opens to the general public) on GoDaddy for $39.99 per year. A domain on .ventures is $69.99. One on .luxury starts at $799.99 per year. One of the applicants for .sucks has declared it will ask for $25,000 during the “sunrise period,” a 30-day span during which trademark holders can register their domains to avoid domain-squatting.
I can see someone registering really.sucks, and then selling subdomains to the pissed-off.