If you were planning to order a vanity plate in honor of the late Steve Jobs, you might just want to hang a blank rectangle back there:
For years, Apple co-founder Steve Jobs drove around Silicon Valley in a silver 2007 Mercedes-Benz SL55 AMG without a license plate.
He apparently didn’t drive it much, though: in August it was reported by Carfax — someone identified as “a blogger” somehow got the VIN — to have 21,800 miles. An executive at R. L. Polk, which owns Carfax, pointed out:
“No personal information can be gleaned from a license-plate number. The best way to remain anonymous would be to keep the plates on. And this, in the end, is the great paradox of the mystery. Not displaying plates made Steve Jobs’ car just as conspicuous and identifiable as a man who, say, always wore jeans, a black turtleneck and New Balance sneakers.”
I’m figuring, though, that he spent enough time in the Benz to justify informing the Apple engineering staff that any future products would have to be less fussy than Mercedes’ then-cumbersome COMAND system.