We begin with the tale of a coffee shop that seemed to have everything going for it: cheerful staff, cozy ambiance, excellent location — everything except drinkable coffee. “It tasted like the water left after you rinsed your socks.” Not a good sign.
The shop folded after a year or so of indifferent-at-best business. Upon hearing this tale, Andrea Harris asked, innocently enough, “Didn’t anyone tell him his coffee tasted like sock water?” The next commenter down suggested that it’s not our job to tell him his product is inferior, and Harris was incensed:
See, this is why so many people are against capitalism and the “free” market. Because they see this sort of “fuck you, I’ve got mine, I don’t care if you starve” attitude from too many of its proponents, this attitude that even if you do everything right one tiny mistake OR EVEN unforeseen shit happening like a hurricane or other natural disaster wiping you out means your business should fail and you should crawl off into a hole and die, this dog-eat-dog nasty-ass treatment of other people, and of course they start looking at socialism, communism, anything communitarian that seems to promise a system where people won’t be treated like disposable garbage.
The majority of new businesses do fail. It has always been thus. We are missing, perhaps, one piece of information about this defunct java joint: how long ago did this happen? I submit that it’s almost impossible to avoid getting feedback from one’s customers in this day and age; where I live, offending vendors are routinely grilled on Twitter and pilloried on message boards and Yelp. Restaurant reviews in the Gazette concentrate on the favorable stuff, but there’s always a line left for “What needs work.” (Sample.)
And besides, entrepreneurs with one strike, even several strikes, against them seldom crawl off into a hole and die. They’ll be back with something else. They might even have learned something in the interim. As a system, it’s way better than the establishment of a Ministry of Beverage Evaluation.