From the Chrysler Group blog, a week or so ago:
This morning an inappropriate comment was issued from the Chrysler brand Twitter handle, @ChryslerAutos, via our social media agency of record, New Media Strategies (NMS). After further investigation, it was discovered that the statement was issued by an NMS employee, who has since been terminated.
Chrysler Group and its brands do not tolerate inappropriate language or behavior, and apologize to anyone who may have been offended by this communication.
Tweetdeck was to blame for the word “f*cking” being sent out through the official Chrysler Twitter account, the person responsible has claimed.
The lawyer acting for Scott Bartosiewicz, who lost his job at New Media Strategy, the former social media agency for Chrysler, after he tweeted “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f*cking drive,” has claimed it was due to Tweetdeck that the tweet was sent through the wrong feed.
Um, no. After the jump, I’ll show you why: