Daniel Greenfield, noting that the Peacock finished seventh in prime time last season, asks: “Is NBC going to be the first network to die?”
First question: How much have you watched the DuMont network lately? Unless you have a very distended concept of “lately,” the answer is no, since you’ve seen nothing on DuMont since 1956. Fifty years later, UPN and the WB were put to death, and the corpses were sewn together to produce the CW. Many early cable networks have long since expired, or have been reanimated as something else entirely.
Still, Greenfield is very likely right about this:
Attempts to get Nielsen to turn Twitter mentions into ratings are pathetic and advertisers won’t fall for it.
“But Breaking Bad!” you say. Um, no. Actual viewers outnumbered tweets by eight to one. The season finale of Pretty Little Liars had more tweetage and the series wasn’t even ending.
Networks are scrambling over demographic percentage points. They’re celebrating ratings wins that would have once gone to infomercials.
Network television is dead. Cable is a hive of repetitive lowest common denominator programming. Younger viewers have abandoned both.
I’m not by any definition a “younger viewer,” but I’ve pared my viewing down to exactly two programs, and I’m willing to bet I’m not the only person to do so.
The title here was actually spoken by announcer Gary Owens to introduce an episode of NBC’s Rowan and Martin’s Laugh-In, back in happier TV times; for about a year Owens came up with backronyms for NBC, including the immortal “Never Been Censored.”
Say goodnight, Dick.